Lotus Herbals, through its CDU wanted to become the most visible and innovative tester unit in a fairly populated space where a number of Indian and International color cosmetics brands are attempting to capture the market. The tester was developed in the shape of a Lotus petal housing the tester products on its fascia.

With nicely chamfered edges and corners the product throw was highlighted with the pink and white accented colors. The CDU has played a great role in upping the brand perception, which was Lotus Herbals’ primary objective at briefing stage.