Logo Design and Guideline
Fiza equals the environment/atmosphere which literally translates to the totality of surrounding conditions, the area in which something exists or lives. The Fiza logo is based on the same concept.
Fiza group shelters a host of projects such as :Wind power, Development, Inter-trade, Shipping and Logistics, Mineral Exports, Hydil Projects, Marine Industry, Malls and Travels to mention a few.
The one common entity that ties all these ventures is the environment (FIZA), which plays a vital role in all the above projects. The orangish red “Free spirited Bird” ventures in this soothing environment, with a sense of enthusiasm and search for new boundaries , exploring “The World Around You “. Keeping the logo alive is a smaller grey bird that offsets itself in the background, giving the entire logo a sense of depth, something to always look out for in the future.
The Light Blue Grey Fiza renders a cool, soothing tint which represents the misty early morning sky. This serene tint suggests a most relaxing, calm life. Grey is a more serious, sober, no-nonsense neutral color that communicates a silent and receptive being, all qualities that make it an ideal ground on which to lay other, brilliant colors. This color also suggests an analytical, emotionally cool atmosphere, making it an apt usage for Fiza – the Environment.
Lively, expressive, youthful, unrestrained and exuberant – that’s the feeling conveyed by a vital color scheme; which is based around a Red-Orange hue. Red-Orange is a cheerful color that has the effect of making one feel warm and energetic. On an esoteric level, its the color projected by the root-chakra, said to be a place where one’s life force resides. There’s a full -steam-ahead, let’s -get-things-accomplished feeling to this vital color scheme- it implies dauntless courage and fearless risk-taking.