In the year 2006 Dell was mostly well know in India in the corporate segment for their laptops and desktops. With this kiosk they ventured into “one on one” customer interaction by showcasing their products in one of the busiest malls of Bangalore. This elaborate kiosk showcased their product line to the home/personal with the very apt tag line “Purely You”. The activation was a huge success with the product open to general public – for them to touch and feel and interact and assemble the systems to the users desired configuration.
The Kiosk showcased 9 notebooks and 4 desktops with the primary focus on the rotatable24″ flat screen monitor in addition to two areas for discussions and closing the deal.The unit was made of MDF with a Canopy in MS with vapourcuring and slim focus lights.Branding was digital prints with vinyl lettering. The kiosk was on display for 3 months form 25th September to Decemebr 2006. Size of Kiosk 14ft w x 8ft h x 6ft d.