Del Monte wanted to create a simple low cost , low maintenance and eye catching table top highlighting their 3 basic flavours. With the budget limitations we decided to tilt the product on the base – as a “pick me up” and “ready to grab and go” concept that worked perfectly for this design. The tag line “Now in India” was positioned just below the Header and the whole POP had a zingy graphic image. With space as a major constraints this table top caught a lot of attention at the cash wraps it was placed on.