CIGICON event this time was held at AIIMS New Delhi, where Advanced Bionics introduced it new product called NAIDA CIQ70. The newest, most advanced behind-the-ear sound processor in the world. With a chic, lightweight design, Naída CI Q70 (Naída CI) features fun, fashionable colors, Phonak Binaural VoiceStream Technology™ and the industry’s first wireless bimodal streaming capabilities for high-performance hearing that is always instyle™.
The stall was conceptualized as a clean exhibition space with strong focus on branding and product showcasing . So a live demo zone with waterproof product range was showcased with specialized softwares to catch maximum eyeballs. A cleverly hidden compact pantry was also accommodated into the design. The branding for this exhibition was updated with Indian people and faces to “connect” with the local target audience and make the product look friendly and easy to use.